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How might Canadian women talk about peri-coital contraception?

Simone Parniak, BHSc, University of Ottawa

Project abstract

High rates of unintended pregnancy worldwide demonstrate there is a gap in available contraceptive methods. If developed as planned, the peri-coital contraceptive pill will be an effective and intuitive method that could be taken in a period before or after unprotected sexual intercourse. Yet successful uptake of a new technology relies on concise terminology and frameworks with which to discuss it.

I will conduct 14 focus group discussions (FGDs) in seven locations across Canada in order to explore how Canadian women talk about current methods of contraception and how this language informs how they talk (or would talk) about peri-coital contraception. The FGDs will allow for the examination of women's perceptions of this emerging method of contraception and if it would be a useful addition to the variety of currently available contraceptive methods. By engaging women directly in the development of the language and frameworks surrounding an emerging reproductive health technology, we may be able to maximize comprehension and clarity.

The findings of this study in conjunction with studies in other countries will aid in the development of consensus language (in English and French) with which to talk about this new reproductive health technology.

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